GEORGIA LEIB, the 24-year-old daughter of Ken and Lisa Leib, is a recent graduate from the College of Business at the University of Texas at San Antonio. From show jumping rings to mountain trail courses, her riding experience is diverse, but her favorite place to be is in the rodeo arena on the back of her horse or behind the chutes with a camera in hand. Georgia has spent the last three years producing media for the Texas ProRodeo Circuit. Now, she is proud to add the Columbia River Circuit to the growing list of professional rodeo associations that she supports through media development.

Balancing rodeo and school have been an enjoyable pursuit, but her future goals are to work towards continuing the growth of her media and marketing business producing material for Western sports, offering a platform for education, and continuing outreach for Western industries. Georgia Leib is excited and honored to represent the Pacific Northwest and the Columbia River Circuit as your 2024 titleholder.

Georgia’s platform this year is #ThroughTheEyesOf. This platform is a way to educate rodeo newcomers and long-time rodeo fans about what it truly takes to put on a rodeo. This year Georgia will be traveling to various rodeos throughout the Pacific Northwest, and at each rodeo she will choose to focus on one aspect of the event so you can see how the sport changes depending on whose eyes you are looking through during each world-class performance.

If you want to see what happens behind the scenes, be sure to follow Georgia’s journey on social media and let us know what viewpoint you want to see rodeo #ThroughTheEyesOf.